4 Anti-fraud Trends To Watch In 2024

We’ve just stepped into 2024, but let’s take a quick look back. The fraud detection and prevention market saw a massive surge in 2022, growing from $43.97 billion in 2023 to an expected $182.66 billion by 2030, skyrocketing at a 22.6% annual growth rate. 

Why this huge investment, you ask? Well, it’s mostly due to a spike in fraud incidents, which have been hitting businesses hard with revenue losses and chargebacks.

Companies have been getting serious about this. In response to the alarming increase in fraud – remember, in 2022, American consumers reported a whopping $8.8 billion in fraud losses, a more than 30% jump from the previous year – businesses are beefing up their anti-fraud strategies.

Now, in early 2024, we’re facing the aftermath of last year’s high inflation and economic challenges. This environment could be a breeding ground for a new wave of scams.

So, what’s the game plan for anti-fraud experts this year? It looks like they’ll be advocating for more advanced tech solutions and might run into some old-fashioned scams that are making a comeback. 

In this article, we’re going to dive into the top four anti-fraud trends that are shaping up in 2024. Ready to see what’s up ahead in the fight against fraud? 

Let’s jump in!

1. Adoption Of AI And Machine Learning For Fraud Detection

The financial sector has been grappling with the rapid rise of generative AI since 2022, a technology that presents both challenges and opportunities. This advancement has armed fraudsters with sophisticated tools, contributing to the rise of phishing scams and making it the leading cybersecurity threat. A striking example of this is the surge in text scams in the United States, where losses doubled to over $330 million in 2022 compared to the previous year. The average cost per incident soared to around $1,000. 

This rise is largely attributed to the integration of AI in these scams, which significantly obfuscates the distinction between genuine and fraudulent communications. Consequently, concerns have escalated among the public, with 52% of Americans expressing apprehension over this growing indistinctness.

Such trends underscore the urgent need for anti-fraud professionals to use advanced technology efficiently. To combat increasing financial crime risks, approximately two-thirds of global executives and risk professionals are boosting their technological investments, focusing on enhancing fraud detection and anti-money laundering strategies. This marks a shift towards a more tech-driven, data-centric approach to tackling financial crimes.

The adoption of AI and ML algorithms, visual investigations, analytics, and data orchestration is becoming crucial for anti-fraud experts. These tools, capable of analyzing vast amounts of data to identify suspicious activities, are essential in modern fraud prevention strategies. The key is to accelerate and consolidate data onto a robust, cloud-native platform, regardless of the current stage of adoption. This integrated approach is not just advantageous but necessary for effective financial crime prevention in 2024.

2. Implementation Of Multi-Layered Fraud Prevention Strategies

In 2024, businesses are confronting a sophisticated and technology-driven fraud landscape. Fraudsters are increasingly using advanced tech to create complex false identities that evade standard verification processes. This evolving threat is underlined by Juniper Research’s projection that global online payment fraud losses could exceed $362 billion between 2021-2025. Such statistics highlight the urgent need for more advanced fraud detection methods.

To effectively combat these threats, a multi-layered approach to fraud prevention is essential. This approach integrates various technologies and methods, including behavioral analytics, which is increasingly being used by financial institutions to spot unusual and potentially fraudulent transaction patterns. Additionally, multi-factor authentication (MFA) has proven effective in reducing account takeover incidents, a common cybercrime. Google’s research on its SMS-based MFA system demonstrated its high efficacy, successfully thwarting all automated bot attacks, 96% of bulk phishing attacks, and 76% of targeted threats. Despite its proven effectiveness, the adoption of MFA often occurs reactively following a security breach.

This situation underscores the importance of proactive investment in multi-layered fraud solutions, combining AI, biometrics, and behavioral analytics. These strategies enhance security, improve detection accuracy, reduce false positives, and ultimately build customer trust. By adopting these comprehensive anti-fraud solutions, businesses can better protect themselves in an increasingly digital and vulnerable world.

3. Fraud-as-a-Service (FaaS)

In the shadowy realms of the digital underworld, the alarming rise of Fraud-as-a-Service (FaaS) marks a new era of cybercrime sophistication. This trend is starkly illustrated by Netacea’s research in September 2022, which uncovered a 60% surge in advertisements for refund fraud services on hacker forums, translating to over 1,600 ads. These numbers reveal a rapidly expanding marketplace for illicit cyber activities.

FaaS’s growth, particularly in areas like refund fraud, signifies an evolution in cybercriminal tactics, blending traditional methods with advanced technologies. This mix creates a formidable challenge for anti-fraud systems, which often focus predominantly on digital threats. FaaS platforms eliminate the barrier to entry for committing complex frauds, enabling even those without extensive technical skills to engage in these crimes. The dark web plays a crucial role, serving as a marketplace for selling stolen personal information (PII). Such activities can lead to severe consequences like account takeovers, synthetic identity fraud, and money laundering.

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The operational intricacies of modern fraud networks are evident in FaaS, where separate groups specialize in different aspects of crime, from theft to selling and utilizing stolen information. This organized approach allows fraudsters to operate with speed and efficiency that can outpace anti-fraud professionals, underscoring the significant threat posed by FaaS.

For anti-fraud professionals, the imperative is clear: understanding FaaS’s scale and mechanisms is key to developing robust countermeasures. Crafting comprehensive strategies that address both traditional and modern fraud elements is not just necessary but crucial in staying ahead of these evolving digital threats.

Also Read: 5 Anti-Money Laundering (AML) Software to Combat Financial Crime in 2024

4. Securing Exceptional Customer Experiences With Advanced Fraud Prevention

Defining a new normal to the world, the post-pandemic shift to digital transactions has brought with it a new landscape where both legitimate users and fraudsters coexist, making vigilant and adaptive fraud prevention measures more crucial than ever to protect seamless online experiences.

Insights from a McKinsey report highlight that customers greatly value swift and effective responses to fraud and are open to engaging in protective actions like data sharing and geolocation services. This responsiveness is key to maintaining customer trust. 

Additionally, a SAS report reinforces this viewpoint, showing that 67% of customers would consider switching to providers that offer superior fraud protection, a clear indicator of the high value customers place on security.

Supporting this trend, Experian’s research reveals that approximately 74% of consumers are receptive to security protocols in transactions, even if it slightly slows down the process. This indicates an increasing consumer awareness and acceptance of necessary security measures in digital dealings.

Furthermore, the consumer shift towards advanced security methods is becoming more pronounced. A survey by Javelin Strategy & Research discovered that around 65% of consumers prefer biometric authentication methods for digital transactions over traditional passwords, driven by the convenience and heightened security these methods provide.

Clearly, consumers are willing to engage with additional security steps if it means better protection of their assets. Therefore, businesses need to focus on data management and the use of innovative technologies like AI and Augmented Reality (AR) to understand customer needs better and enhance their overall experience. Prioritizing these aspects can help businesses not only secure but also elevate the customer journey in the digital world.

Are You Future Ready?

In 2024, the role of anti-fraud and risk professionals has become increasingly vital. Their primary challenge is to effectively combat the rise in fraudulent activities. 

Amidst the ever-increasing fraud, innovative solutions like ScanWriter, developed by Personable Inc., stand out. ScanWriter offers advanced capabilities for fraud investigation, enabling professionals to investigate crimes more efficiently and effectively.

Check out seven reasons why investigators love ScanWriter to identify the money trail!


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